Setting up a website takes a lot of time, effort, and money. And if you are really serious about making a successful business, you need to invest a lot for your website. Before deciding to venture into launching your business online, make sure that you have read and learn as much as you can about effective web design.

And here I am, ready to have my first website done. Based on all the things I have learned, I came up with 3 very important elements of web design that I want to focus on. Hopefully, this will also be beneficial for others who are planning to come up with their own website. Here they are:

Good content

A website will be worthless if there is no content. This will convey your business’ message. If you are selling something, you will need to come up with a great copy to entice your visitors to buy from you.

Make sure that you come up with quality content for your site. This will set you apart from the rest. Do not commit the mistake others have before you. If you search the web, you will see a lot of websites that have badly-written content. This will frustrate visitors. How can you make someone trust you enough to buy from you if you can’t come up with a decent content?

Bear this in mind: your content will say a lot about your site. There is no excuse for coming up with a sloppy content.

Usability

Your web design should fulfill two goals: yours and your customers’. Your web design should help you generate traffic and sales. Similarly, this should also provide customers what they need: information. The only way they will feel good about buying from you is if they can get something relevant from you.

SEO

SEO or Search Engine Optimization is very important in every site. This will help you place well in search engines results pages. And when you are ranked well in Google or Yahoo! you have a better chance of being seen by people. It works this way: if you want to increase your sales, you need people to visit your site. To do that, you need to be at least at the first page of Google or Yahoo!’s results pages. SEO will help you achieve this.

So there you are, the 3 essential things you need to include in your web design.

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To summarize the service, it is a mini blog post submission service that takes your 100 + word blog posts and sends them out to their privately owned network of blogs. Here are the the benefits of LinkVana right from their website:

• High quality 1 way backlinks
• 100% permanent links (we will never take them down)
• Time released (natural) post frequency with multiple options
• Automation options to schedule your posting
• 100% Content relative blog links
• Different class C links
• Healthy PageRank (from PR2 to PR5)
• Old Domains – All of our blogs have domain age (no new sites)

If you ask me and just about any SEO, each of these characteristics make the perfect backlink. You add a few hundred of these unique links, you are definitely going to see increases in your search engine rankings.

As with Unique Article Wizard, this is a tool that I personally use on my own websites as well as my clients websites to help them achieve top placement in the search engines. This tool is highly recommended by me and our entire Utah web design firm for those people or companies who prefer to do SEO by theirselves.

Because of our relationship with LinkVana, they are allowing us to pitch to our visitors a FREE trial where they will write 25 mini blog posts for you and you submit them with links back to your website. People… That is EXTREME value! Even if you quit the service, those backlinks are permanant and will help your rankings greatly!

I guarantee that you love the service so much and that it makes a huge difference in your search engine rankings that you will stick with the service for a very long time. The service is $147 each month, but you will easily get two to three times the value out of it!

To sign up for the free trial of LinkVana and get 25 posts written for you, click here.

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One thing I HATE about traditional SEO firms is the fact that they aren’t willing to disclose their “link building” or other SEO secrets. I am 100% opposed to that because I realize that those individuals or companies who can afford SEO services will pay someone to do it because they don’t want to do it themselves. Those who are super cheap and frugal or don’t have the budget for SEO will ultimately do it themselves. I will not be losing a customer by showing them tools or secrets because they wouldn’t have given me the opportunity to perform SEO for them in the first place.

One of the greatest tools that I have found to assist me with SEO for our clients is called Unique Article Wizard. Unique Article Wizard is an article distribution service that takes articles that you create, spin them, and mass submit hundreds of “unique” pieces of content to blogs and article sites all over the internet. Anyone who knows anything about SEO understands that links pointing back to your website is 90% of what helps you get ranked in the search engines. In less than one hour, you can submit an article and have hundreds of backlinks pointing to your website, increasing your link volume, and increasing your rankings.

I have used this service for almost a year and a half. It is $67 per month, but the value and rankings that you receive by using it all month will easily be more than the price you are paying for the service. I recommend this tool to anyone looking to perform SEO for themselves. It saves time and works like nothing I have ever used in my career.

To learn more or to sign up for Unique Article Wizard, click here.

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Believe it or not, all SEO’s were newbies at one time or another. Launching a website can be a very exciting event for an individual or new business owner. However, that excitement can quickly turn to disappointment when the site owner finds out that they are getting little or no traffic. If they are getting traffic, it is most likely coming from family members or friends who they notified through an email or Facebook.

Being involved in SEO and marketing in general, I am usually bombarded by family members and friends with questions about marketing their website or their future website on the Internet. Because of this and my willingness to help just about anyone I know, you can usually find me in a small dark corner at a family party (it has to be small and dark because my wife gets ticked when I’m not up and socializing with everyone), on the phone in the car, or answering an email, Facebook message, or Twitter message about SEO and other internet marketing tactics.

I was on a call yesterday with one of my best friends from high school. Our conversation was focused on general search engine optimization principles and link building tactics that could provide a good foundation and hopefully, if he does them right, some strong rankings in the search engines. One thing I emphasized is the fact that what ever he does, he needs to build links naturally. A natural link building campaign is crucial for success in SEO.

A natural link building campaign is one that is just that, natural! Getting 50,000 links within the first twenty days of your website’s existence is definitely not natural. Getting a slow trickle of links coming into your website and then building up looks much more natural. Also, getting 50,000 links pointing to your home page with the same anchor text is not natural. Vary your anchor text and include long tail versions of your keywords. You should also build links to other pages of your site in addition to your home page. All of these things help with building a natural link campaign.

In terms of links, there are two types of links you can get for your websites, external and internal links. Both are very important and can make a huge difference in your search engine rankings. I want to discuss in detail, ten ways to effectively jump-start your link building campaign.

Friends & Family Members

When beginning a link building campaign, one very natural way of obtaining links is from friends and family members. I just opened up our family blog and counted all of the friends and family who we have added in our blogroll. The grand total… 41. How hard is it to simply call up (recommended – it’s more personal) or email your family and friends who have blogs or other sites, and ask them for a link to your new website? Not hard at all! In fact, because they are your friends or family members, they will probably do it without hesitation. You can do the same thing with Facebook, MySpace, Twitter, etc.

Add A Blog To Your Domain

Google loves blogs! Google loves fresh content! Google loves internal links! Internal links from other pages of your website are a guaranteed way to help you increase your rankings in the search engines. Adding a blog to your domain is a great way for you to easily add new content to your website on a regular basis. In most cases, adding a blog to your main domain is rather simple and can be done in as little as three clicks of your mouse. Web hosting companies like myhosting.com, Hostmonster, & Bluehost offer one click installations of blog platforms like WordPress or b2evolution.

Adding a blog, posting to it at least once daily, and linking back to your home page and other important pages of your website with keyword anchor text is a great way to gain a lot of internal links. When blogging, you should also link out to other websites that interest you and websites that are in similar industries. You might also consider adding images, videos, polls, etc. Mix things up! Make it look natural! Most important, have fun!

Local Organizations

Just about every city in the country has a local chamber of commerce; mine would be the Lehi Area Chamber of Commerce. Joining a chamber of commerce will not only get you a very good link back to your website, but also provides networking opportunities with other local businesses. Most times, depending on your business, you can generate new leads rather easily by getting to know other individuals and businesses in your area.

Local News

Developing relationships with local newspaper writers and always making yourself available for comments on news stories that involve your industry is a great way to build awareness about your company and get links back to your website (if the newspaper is published online).

Help A Non Profit Organization

You would be surprised how many non-profit organizations are operating in your city and your state. Every one of us has been given talents and certain things that we are good at. I guarantee that there is a non-profit organization that could use your help, whether it is with designing their website or painting the conference room of their new office building. If you offer of yourself and your services freely, you can most likely ask for, and get a link to your website from theirs.

Submit Your Site To Local & Industry Specific Online Business Directories

Anyone studying SEO can usually find a blog post about submitting your website to directories on the Internet. Yes, this is a valuable link building tactic, but before you go crazy and start submitting to thousands of directories, seek out local directories and directories that are specific to your business. Submit to these first and take your time filling out all of the information that they ask for. These will be some of your most valuable links since they are so relevant to your website and business.

Social Bookmarking

You have probably heard the term social bookmarking. You have probably heard that social bookmarking is a great way to build links. Well, it is and it isn’t… You can waste a lot of time social bookmarking if you are submitting to the wrong sites. I limit my social bookmarking to Mixx, Propeller and sometimes Kirtsy. The trick to social bookmarking is to not only bookmark your website, your blog posts, and other things related to your website, but bookmarking lots of different things that interest you. This will make your bookmarking profiles look much more natural to both viewers and the search engines.

Write An Article And Submit To Article Directories

Writing articles and submitting them to sites like Ezine Articles, Article City, and Go Articles, also known as article marketing, is a great way to get links back to your website. Take time to write a very detailed article about your industry and submit it to a few article directories like the ones I listed above. You will get links back to your website by properly using the author resource or bio box at the end of the article. You should tell a little about yourself and your company, while adding keyword rich anchor text links pointing back to your website.

Write And Submit A Press Release

Writing press releases and submitting them to places like PR Web or Web Wire is a great way to generate interest and buzz about your business and also to get links back to your website. This method of link building is a little more difficult than other links that you can get for your website. Writing a press release takes skill… a skill, which the average person, like me, does not have. Press releases have certain requirements that must be met, a certain format that must be followed, and in most cases, need to be super interesting. Not having any of these elements can almost guarantee that your press release will either be outright rejected or not distributed to other news related websites.

Build A Hub Page Or Squidoo Lens

Building a Hub Page or Squidoo Lens is a fun way to get links back to your website. To date, I have built 73 Hubs and 25 Lenses for my own personal websites and hundreds for clients that I have managed. The most effective Hub Pages and Squidoo Lenses are those that have at least 450 words of text about a certain topic or subject, videos, pictures, polls, and other gadgets that are easy to add. You want to make the page as interactive as possible so it provides value for anyone who happens to read it. You are allowed two links to other websites from your Hubs and a handful of links (be conservative, don’t spam) from your Lenses.

Building links isn’t pretty. But, in order to rank well in the search engines, it is absolutely necessary. These are ten excellent ways for new companies or new website owners to start building links to their websites. There are many others and I encourage any of our readers to add to this list by commenting on this post.

To read the original post, click here.

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