Chiropractic Marketing Revealed: Let’s Use Facebook to Drive in 12 New Patients Fast & At No Cost
Posted by admin | Filed under Social Media
If you’re still not on Facebook, here’s another compelling reason for you to do so: you can use it as a very effective chiropractic marketing method! One client of mine gained 12 patients after a week of advertising through the popular networking site. Now I’d be happy to share how he managed to do this through the following steps.
Here are some convincing marketing facts about Facebook.
This website is one of the most registered for websites in the world: It has over 200 million registered users. Talk about size!
A good number of these 200 million users log on to Facebook at least once a day, and are a good percentage are actively logged on to Facebook for at least 4 billion minutes each day.
Another valuable statistic: 75% of Facebook are older than college students and are 35 years old and older.
Your market instantly reaches other untouched markets: An average Facebook user has 120 friends – who are not your patients yet.
What do these numbers mean for you? It just means that if you can have 200 patients via Facebook, then you can get over 24,000 patients in the future!
Follow these steps to gain the patient base you desire through Facebook:
1. Register on Facebook. It can get you patients!
The client I mentioned earlier used to have only 500 patients in his book and so I advised him to use Facebook to his advantage.
I told him to create a Facebook account – it’s easy, and it’s free. Once his account was set up, he was able to find and connect with his clients immediately. This is easy to accomplish because Facebook allows users to import contacts from their email’s address book, and invite them to create accounts too.
2. Upload videos to encourage your contacts’ participation
Videos are excellent ways to attract attention to your Facebook profile. In general, people love to watch videos because it sparks their interests. The chiropractor I mentioned a while ago posted a video about how can chiropractors help heal back pains.
He uploaded the video first in YouTube and reuploaded it on his Facebook page. It’s easier on Facebook!
Over 10 million videos are posted on Youtube, and this makes videos good ways to stimulate activity in your Facebook page.
3. Emails are the finishing touch, so utilize!
Emails are a good way to actually spread information regarding his Facebook page. My client sent out emails that contained his Facebook link and the newest content that he has uploaded.
So now his patients have received two messages:
- An email from the doctor inviting his patients to use Facebook; – And a link leading all of them to watch the video on his profile.
What happened after using Facebook for marketing?
The high connectivity of the people in Facebook, it is not very difficult to widen your customer or patient base here in this website. The only key is to become active and keep fresh content ready and available in your page.
My client found his 12 new clients within a week just by following the three steps. When he shared the video to his clients on Facebook, they in turn shared the video and his page to their own contacts.
Once he gained site traffic, he kept the momentum going by continuing to post more chiropractic videos, and informing his clients each time he uploads a new one. For each video posted, he gained new patients or reactivations.
To sum this all up, Facebook is something you can utilize as a marketing tool for your chiropractic practive. Because it is one of the biggest social sphere in the internet, following the three steps mentioned above would get you your desired patient base. What’s more is that you can do all this without spending a dime.
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Tags: Social Media
